Shop Landing Page – Building from the Ground Up

Challenge:
efreshli had no dedicated shop landing page, leading to a disconnected shopping experience. Customers had difficulty navigating a vast catalog of over 2,000 brands, impacting product discovery and conversions.

Solution:

• Conceptualized, designed, and iterated four versions of the shop landing page before launching a fully optimized experience
• Prioritized intuitive browsing, advanced filtering, and a frictionless transition from discovery to checkout
• A new iteration is currently in progress to further enhance the experience based on user feedback

Impact:

• ✔ 40% faster checkout process, significantly reducing friction
• ✔ 20% increase in product page engagement due to improved navigation and filtering
• ✔ Established a scalable foundation for future iterations, with ongoing refinements based on user behavior insights

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