Merchant Experience & Behavior Tracking System – Data-Driven Growth Strategy

Challenge:Needed a structured approach to optimize merchant acquisition, engagement, and retention through journey mapping and behavior tracking.

‍Solution:Developed a comprehensive Merchant Experience Map, covering:• Discover → Investigate → Decide → Apply → Loyalty & Activation Request stages.• Implemented a behavior analytics system tracking:    ◦ Website visitors    ◦ Sign-ups    ◦ Pending activation requests    ◦ Live merchants

Impact:✔ Provided a data-driven framework for improving merchant acquisition.✔ Identified key drop-off points, leading to targeted retention strategies.✔ Enabled real-time tracking, allowing teams to optimize marketing and product decisions.

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